When you start up or re-brand a pet or animal related business one of your first requirements will be getting a great logo design in order to create a brand that you can build upon and develop.
Many new businesses are springing up today that are related to pets and animals. It is no longer just your traditional veterinary clinics and pet stores but a whole host of other service businesses relating to pet care, grooming and other niche areas like pet photography and pet boutiques and pet retreats.
The pet industry can be divided into two area really. Firstly you have pet stores and vets who target the general population and secondly you have luxury pet supplies, gourmet pet food and services that only the upper middle class and the wealthy can afford.
Some people treat their pets like members of the family and want only the highest standards for them in terms of the products that they buy and the services that they require. So the message that you want to convey in your logo is that your company values animals and is basically in the business of pampering them, giving them the best of care and the products that they need to be happy and healthy. If you cater to the upper end of the market you want your logo to hint at the elite services that you offer and create a brand ‘club’ that wealthy pet owners want to be a part of.
Popular images that are used in animal and pet care logos include pets themselves, sometimes in cartoon form and sometimes in other graphic forms and animal paw prints. Animals are cute, eye catching and very brandable and a business in this industry would be crazy to not feature an image of a pet into the logo somehow. Paws alone can work and others have gotten away with simple animal related items such as a dog kennel or a lead but images of pets themselves are almost essential in logos in this niche.
Designers will usually go with pet related color tones such as white, browns, tan and black. Bright colors are often used in some of the more ‘light hearted’ business models while veterinary services and animal hospitals are often more inclined to go for more dull colors for a more serious look.
It is important that you brief your designer well before they commence your project and brief them on all aspects of your business. Let them know who your target market is so that they can understand what will appeal to your clients.
Once you become established with your branding on signage and stationary it can be a real hassle to change. You will also lose some of the brand value and customer recognition that you have built up if you decide that a change is necessary. For these reasons it is important to make sure that you start your pet or animal related business off right with a great logo design.
About forty to fifty years ago, a lot the family homes looked the same. The father went to work from 9 to 5, the mother stayed home all day, cooking dinner, while the kids went off to school, came home and completed their homework before supper time. As you know, today is a whole new world. Today, women, moms and wives work… and the standard working hours are not 9 to 5 anymore. Today, there is more stress, more work and more costs associated with living our everyday. These are only a few of the reasons as to why the home business industry revolution is sky-rocketing. There are several words of advice in navigating through the treacherous home business blueprint.
Women have taken the proverbial “bull by the horns” within the home based business revolution. Company’s like Rodan & Fields and Nerium have created an enormous business opportunity for women to not only create additional cash, but to catapult their family into financial freedom. Men have taken notice and joined the home based business club, moonlighting at night, so they can create additional funds for their families. Whether you are a mom, dad, or single, you need to adhere to the home business blueprint.
1. Do You Like It?
When looking for a home business, the biggest question people ask is “what’s my income”? This is most definitely an important aspect of a home based business-I mean, that’s why we’re working, right? You also need to consider if this business is meant for you. Is this fun? Do I like the product or service? Personally, being a 34 year old male, I am not interested in beauty products… I’m more of a sports or travel guy. Pick something that is right for you and pick something that you will really love within your home business blueprint.
2. Is This A Scam?
Always, always, ALWAYS do your research. The internet is huge… and I mean really huge. Enormous. There are plenty of great things you can find on the internet. You can also get yourself into a lot of TERRIBLE things. Scams and people trying to take advantage of you are everywhere you look. If you come across a potential opportunity, check out the company and the person that is recruiting you. Ask the right questions and make sure to confirm everything in writing before you make any decisions-this will be a big first step when embarking on your home business blueprint.
3. The Dubya, Dubya, Dubya
The Internet is THE SINGLE MOST IMPORTANT TOOL for home based businesses. There wouldn’t be a home based business industry without the internet. With Internet, you can do everything and anything, from anywhere. You can work virtually from anywhere. With two main elements of Internet – email and websites, you can interact locally and internationally and correspond with others, instantly. The internet will be required for anything and everything as you progress through your home business blueprint.
4. Uh Yea, We’re Gonna Need Some Backup, Over
Whether you’re trying to start your home based business full time or part time, you are going to need someone to help. If you are a mom or dad wanting to do this part time, you are going to need someone to watch the kids while you focus your efforts at night. If you are a recent college graduate, you are going to need the funds to at least house you, a computer and a phone right off the bat. Depending on how fast you pick things up and how hard you work, people start generating those residual incomes within the first months of your home business blueprint.
5. It’s Your Baby, So Take Care of It!
This is a business and your business needs your attention. Treat this like any other entrepreneur starting a brand new business. How fast and how far you go is ultimately up to YOU. It takes hard work, persistence and a little creativity. The harder you put all of those things together, the faster you will ascend to financial freedom. Make sure to keep up with the recent trends in the industry and ADAPT when needed. Look, the concept of this industry is extremely easy. Anyone can do this. It just takes hard work and the will to succeed with your home business blueprint.
There are a lot of things you need to consider when deciding to take the plunge into the home based business industry. The most important things are that you work hard and continue to persevere. Like any business, you are going to have your ups and downs, but just stay positive and stay motivated. If you can weather the storms of life, you will ultimately reach the financial freedom you have been looking for on your journey through the home business blueprint.